Hey sports fans!! Thanks for stopping by my blog! I am a self admitted “rink rat” so a lot of this blog will be about figure skating and hockey, however as an ex-figure skater, ex-varsity athlete and a sports fan in general, I usually have thoughts and opinions about alot of different sports I follow, so visit often!
This is by far, the BEST commercial that Yuzuru has done!! The song in the commercial is Believe” (written as ビリーヴ in Japanese) by GReeeeN. It’s got such a catchy tune even if you don’t know or understand the words. I sure hope they actually release this song soon!! Yuzuru is promoting donating blood as a 20 year old. This is for such a good cause!!
I find the 15 and 30 second commercials a bit too short, the 60 second commercial is the best one. I love it, and I can watch it over and over again!! Having the voices of the kids, Yuzu, and the young guy with the guitar as voice overs is such a nice touch!! Even though Yuzu’s only words in the voice over are “la, la la”, it’s awesome!!
Link to 15 second commercial: www.youtube.com/watch?v=4H7dLknH1qc&index=47&list=FLVMzucO94bLbF9CWlmAIvFA
Link to 30 second commercial: www.youtube.com/watch?v=_GLn5p189-Y&index=45&list=FLVMzucO94bLbF9CWlmAIvFA
Link to 60 second commercial: www.youtube.com/watch?v=LN8yX3QUth8&index=49&list=FLVMzucO94bLbF9CWlmAIvFA
Link to “making of” footage: www.youtube.com/watch?v=wuHBQlzHJt8&index=51&list=FLVMzucO94bLbF9CWlmAIvFA
I also love that they left Yuzuru looking pretty natural – no fancy overdone hairdo, the outfit is nice and simple, and doesn’t detract from the message.
How I wish I was this flexible!!
Follow on Promotion: Once you give blood or make a donation, you will get the scan code and be able to play with a picture of Yuzu, and photoshop yourself with him. In addition, if you donate blood, you are entered into a chance to win one of the original posters of Yuzu’s Red Cross promotion.
So, now I think I’ve covered all of the commercials that we have seen Yuzu in this year, and here is my ranking of Best to Worst.
I haven’t been to Japan yet, but I suspect if you were to go there now, you can’t really go anywhere without seeing Yuzuru’s face on a building billboard, a train station, or on multiple magazines and newspapers in stores everywhere. Even the ice rink in his hometown Sendai has become a tourist attraction!! I will say it again, he is a marketers’ dream.
NEXT: My top 10 favorite figure skating performances of all time