SportyMags

Hey sports fans!! Thanks for stopping by my blog! I am a self admitted “rink rat” so a lot of this blog will be about figure skating and hockey, however as an ex-figure skater, ex-varsity athlete and a sports fan in general, I usually have thoughts and opinions about alot of different sports I follow, so visit often!

Yuzuru Hanyu: Commericals: Ghana Chocolate

If Yuzuru was popular before, after winning the Olympic Gold Medal, you haven’t seen anything yet!!!  YUZU-MANIA has started!!!  Of course, he is every marketers dream….good looks, charming yet humble, well spoken, and so so talented!!  Everything he touches and/or wears sells out immediately, and every product he endorses results in sales numbers gold!!!  Some thoughts on each of Yuzus’ commercials since becoming the Olympic and World Champion in 2014!!

Let’s start with the Ghana chocolate commercial.  The initial press conference event was spectacular, and what i mean by spectacular is spectacularly RED!!!  Serious overkill on the red!!!  While Yuzu looks good in pretty much everything he wears, I think the full red suit, in front of the full red backdrop was a bit too much.  Having Yuzu appear out of a giant white and red present while holding his signature Parisienne Walkways pose, while every girls’ dream, was a bit cheesy.  But, I’m sure I will try the chocolate if I ever see it.

Lotte gift

Lotte redIMG_6431

Ghana followed up with a pretty decent chocolate commercial, where they had Yuzu skating, performing his signature moves and executing a triple axel in yet again, a bright RED costume, but at least this time, they had the common sense to make the pant bottoms black.  My favourite part of all Yuzu commercials is that the producers always publish the “making of” videos showing the behind the scenes footage.  This is where Yuzu is the most charming!!!  He rushes to the aid of someone who falls down, he gets on his hands and knees to clean the ice, and is generally just cute as he is embarrassed at what they make him do.

Link to the Ghana chocolate commercial:  www.youtube.com/watch?v=Moh6r8JhwEM&list=FLVMzucO94bLbF9CWlmAIvFA&index=188

Link to the making of the Ghana chocolate commercial:  www.youtube.com/watch?v=-bw48lE1KAg&index=189&list=FLVMzucO94bLbF9CWlmAIvFA

Link to Yuzu interview for Ghana: www.youtube.com/watch?v=DuOQfbQuf7Y&list=FLVMzucO94bLbF9CWlmAIvFA&index=187

Yuzu-mania: When the commercial first came out, Ghana chocolate bars were suddenly sold out everywhere, shelves in stores were empty!!  My one complaint in this promotion is the actual pictures of Yuzu used for the promotional materials.  Whomever did the hair/makeup and/or photoshopping needs to learn what to do with natural good looks!  It almost doesn’t even look like him in the photo below.

IMG_7505

The most recent followup to this promotion was the Yuzu folders.  Smart marketing promotion here.  It looks like they have printed 7 different folders with 7 different Yuzu photos, but the only way to get these folders is through product purchase.  You have to buy 2 Ghana products to get one folder.  Good for product sales!!!  Again, most places are sold out of the folders as well.

IMG_3710

Bottom line, I would try the Ghana chocolate because Yuzu promotes it!!  A win for Ghana as many of Yuzu’s fans are desperately trying to locate some of this chocolate!

NEXT: Monster Hunter 4G

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2 comments on “Yuzuru Hanyu: Commericals: Ghana Chocolate

  1. Gabriel Lau
    January 25, 2017

    Hello, my name is Gabriel, and I am a Yuzu’s fan from Hong Kong, I really love to read your blog and knowing a lot about Yuzu!! May I know that whether I can translate your articles to the Chinese’ fans and promote Yuzu and the knowledge of figure skate to more people?

    Liked by 1 person

    • sportymags
      January 25, 2017

      Hi Gabriel! Yes please go ahead and translate my articles for Chinese fans. I only ask that you also please include the link to the original article as proper source credit. Thanks so much!! Please let me know if you have questions as sometimes I use english slang which might be hard to translate. 😊

      Like

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This entry was posted on January 10, 2015 by in Figure Skating and tagged .
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